Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

August 13, 2015 - 3:00am
Guest blogger Rachel Reuben shares her 8-step process for beginning an organizational assessment. 
August 11, 2015 - 3:00am
Moving beyond buzzwords to make an impact.
August 6, 2015 - 3:00am
Board members have agreed to serve to make a difference. Don’t just let them -- help them do it.
August 4, 2015 - 3:00am
The first decision an institution must make when defining brand architecture is: are we a branded house or a house of brands?
July 30, 2015 - 2:00pm
In this guest post, Deb Maue examines how to build a highly effective marketing team.
July 28, 2015 - 3:00am
In marketing your institution to today's teens, think beyond flashy images on your home page and focus on academic programs.
July 22, 2015 - 3:00am
Instead of censoring student journalists, learn to work together. 
July 16, 2015 - 3:00am
Pluto helped me realize social media is tightening the circles of influence in my life. 
July 14, 2015 - 3:00am
Paul Redfern from Gettysburg College makes the case for Chief Marketing Officers should make a commitment to digital-first thinking.
July 9, 2015 - 8:33pm
Sue Cunningham, president of the Council for Advancement and Support of Education, provides a shared definition for "advancement."

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