Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 29, 2015 - 9:00am
Evaluation of a MOOC at Kennesaw State University shows why campus marketers can't ignore the coolest content on campus in their content marketing activities.
October 22, 2015 - 3:00am
Paul Redfern shares how Gettysburg College implemented agile marketing in five steps.
October 20, 2015 - 3:00am
Finding balance between a creative and professional life
October 15, 2015 - 3:00am
Guest author Megan Brenn-White outlines why international students benefit from specific information and unique marketing materials. 
October 13, 2015 - 3:00am
How can your institution better move prospects to inquire, visit, apply, deposit, and matriculate?
October 8, 2015 - 3:00am
How can communications professionals mine high-quality content from our college communities?
October 6, 2015 - 3:00am
Despite stereotypes, the students of today (and tomorrow) are news consumers. Plan accordingly.
October 1, 2015 - 3:00am
By developing a solid foundation for online communications, higher ed marketers can be more nimble in responding to new technology and online services.
September 24, 2015 - 3:00am
Tips for taking advantage of opinion opportunities.
September 22, 2015 - 3:00am
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.



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