Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

June 18, 2015 - 8:28am
Being aware that everything in your brand ecosystem is connected to everything else is an important insight for marketers.
June 16, 2015 - 3:00am
Communications professionals must advocate for telling the truth and be supported when they do so.
June 12, 2015 - 3:00am
No joke, humor can be a valuable part of your higher ed marketing strategy. Guest blogger Tim Jones shares insights on how to do it right.
June 10, 2015 - 3:00am
Getting campus buy-in for nontraditional marketing approaches can be daunting, but the rewards are often worth the challenge. Guest blogger Pam Hardy shares insights on how to convince faculty to think outside the box. 
June 4, 2015 - 12:32am
In an environment where we all must do more with less, it’s time to be more strategic. After all, media successes are not measured by the number of press releases issued.
June 2, 2015 - 1:31am
Gettysburg College's Paul Redfern argues that chief marketing officers who limit their scope to promotion will miss opportunities for distinction unless they are involved in product development conversations. 
May 28, 2015 - 3:00am
Five reasons universities should look inside first for creative communications. Guest blogger David Baker makes the case for building and keeping talent on campus. 
May 25, 2015 - 7:51pm
Experienced marketers in higher ed, 76 percent of whom have led a brand strategy project at their institution, offer some thoughts about engaging their communities in developing and rolling a brand strategy.
May 21, 2015 - 3:00am
It’s time to break the cycle of copycat crises.
May 19, 2015 - 3:00am
Today, it's essential for college and university marketers and communicators to be connected to each other -- and to their communities.

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